The Challenge
Dayforce, a global HCM platform, has a large and capable in-house marketing team. But when it came to arming their sales organization with the right tools, they needed specialized support. It started with a critical ask: build a sales playbook for the public sector team — and have it ready in time for their Sales Kickoff.
Our Approach
We delivered a playbook that broke down the complexities of selling into government: positioning, messaging, objection handling, and real-world examples that gave salespeople confidence in the field. The success of that project opened the door to more. Since then, we’ve built playbooks and toolkits for multiple parts of the business, including a comprehensive partner network guide. That toolkit explains the Dayforce partner model in clear, compelling terms, helping prospective partners understand the value of joining the ecosystem — and equipping Dayforce sellers with the language and materials to drive those conversations.
The Outcome
Our work gave Dayforce’s teams consistent, easy-to-use resources that build confidence and shorten ramp-up time for sales. From public sector deals to partner network growth, the playbooks have become go-to tools that scale across the organization. By extending their in-house team with our focused expertise, Dayforce can launch new playbooks and toolkits faster, with a consistent voice and structure across markets.