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333 Bay Street, Suite 1720 Toronto, ON, M5H 2R2
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Matt has 20+ years of experience building marketing programs for brands including Unitron, Finastra, Seegene, and Canadian universities like Waterloo, McMaster, and Laurentian. He studied English (Guelph) and earned an MA in Language and Professional Writing (UW), a foundation that gives him a sharp storytelling edge.
Before founding Streetwise in 2011, Matt spent nearly a decade in London, UK — one of the world’s most competitive advertising markets — consulting on copy and content for world renowned agencies such as OgilvyInteractive, Agency.com (TBWA), LBi, Tribal DDB, and Saatchi & Saatchi X.
Tobi is a veteran marketing leader with deep expertise in communications, brand storytelling, and campaign development. She works with clients like Nord Quantique, Geotab, and Teranet to sharpen their message and deliver campaigns that connect.
Before joining Streetwise, Tobi spent over a decade at the University of Waterloo, including as Director of Communications and Strategic Initiatives at the Institute for Quantum Computing, where she helped secure more than $150M in funding and positioned IQC as a global leader in quantum research. She also served as a senior advisor at Quarry Integrated Communications, leading marketing strategies for major tech clients.
Beyond Streetwise, she chairs the Waterloo Regional Health Network Foundation, serves on the board of Open Quantum Design, and co-founded LAUNCH Waterloo, an innovative STEAM program. Tobi holds a BA in English (Rhetoric and Professional Writing) from the University of Waterloo and a Master’s in Communications Management from McMaster University.
Jason is a scientist-turned-entrepreneur who’s built and sold multiple companies. He’s led B2B marketing at scale, generating millions in pipeline for hundreds of clients through strategies that balance growth with reputation.
At Streetwise, Jason draws on years of experience advising and operating marketing firms to bring operational best practices to every part of the business. As COO, he makes sure the agency runs smoothly, systems stay sharp, and client delivery is consistently excellent.
Jason holds two science degrees from the University of Victoria, in Biochemistry & Microbiology and in Biology & Psychology. Based on Vancouver Island, BC, he balances business drive with a deep connection to the natural world.
Alina has 15+ years of marketing leadership experience spanning tech, education, agencies, and roll-up environments. At Streetwise, she guides both client and company strategy, helping organizations think bigger, move faster, and communicate with impact.
Before joining Streetwise, Alina was VP of Marketing at Voices.com, where she led demand generation, content, PR, and communications, and helped drive the company’s growth and acquisition. She’s also held senior strategy roles at CarProof and Bravado Designs, taught marketing at Fanshawe College, and worked agency-side as a Strategic Account Planner.
She holds an Honours BBA in Marketing & Psychology from Wilfrid Laurier University and an MBA in Marketing and Strategy from the Schulich School of Business at York University.
Alina has 15+ years of marketing leadership experience spanning tech, education, agencies, and roll-up environments. At Streetwise, she guides both client and company strategy, helping organizations think bigger, move faster, and communicate with impact.
Before joining Streetwise, Alina was VP of Marketing at Voices.com, where she led demand generation, content, PR, and communications, and helped drive the company’s growth and acquisition. She’s also held senior strategy roles at CarProof and Bravado Designs, taught marketing at Fanshawe College, and worked agency-side as a Strategic Account Planner.
She holds an Honours BBA in Marketing & Psychology from Wilfrid Laurier University and an MBA in Marketing and Strategy from the Schulich School of Business at York University.