The Challenge
For years, Filogix held an almost untouchable position in Canadian mortgage technology. But as new entrants arrived, the company needed to sharpen its story and re-engage brokers, lenders and the financial community with consistent, professional marketing. Filogix turned to Streetwise to fill the gap.
Our Approach
We began with a strategic assessment of their market, competitors, and digital presence, followed by a full marketing plan to guide activity. From there, we developed and implemented tactics to execute: developing positioning and messaging frameworks, launching new products, building a new website, creating sales and social content, and supporting audience engagement with ongoing campaigns.
The Outcome
With Streetwise as their agency of record, Filogix now has a clear voice and consistent presence across channels, helping them protect their market leadership position and adapt to industry shifts.