Instagram has more than 800 million monthly active users and people worldwide spend a billion hours on YouTube every day. We like pictures, and it’s no wonder: we’re wired to engage with them. About 90% of information transmitted to the brain is visual, and images are processed 60,000 times faster than text.
Adding visuals to your content makes sense, and infographics can be a powerful tool to engage prospects and customers. But only if they’re done well. So what separates a great infographic from a forgettable one?
We’ve distilled it down to the top five best practices, starting with deciding whether your content is even worthy of an infographic. Ask yourself these crucial questions, and you won’t risk wasting time and money:
» Do I have premium, shareable content that will be enhanced by graphics?
» Will an infographic add meaning and value to the content?
If the answers are yes, then it’s time to plan out what you want the infographic to do, and how it’s going to do it. We guide you through the whole process, from choosing the right format (static? video? virtual reality?) to getting your infographic viewed and shared as widely as possible.
Learn more
Telling a compelling visual story about your product or organization requires more than a few images and graphs. To learn more about the strategies and skills behind high-performing infographics, check out Best Practices for Infographics that Stand Out »
