Landing pages have one job: converting leads – with catchy copy, a sleek design, and a clear call to action. Learn how to create landing pages that do what they’re supposed to do.
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Is your landing page converting like it should?
Entries by Matt Rooney
The right way to tell a visual story with infographics
Infographics can be a powerful tool to engage prospects and customers, but only if they’re done well. Learn what separates a great infographic from a forgettable one.
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Let your customers do the talking with case studies that convert
Case studies are an effective way to showcase current clients, while attracting new ones. Learn how to make yours stand out with proper planning, skillful story-telling, and a strong distribution strategy.
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5 tips for writing for an enterprise audience
Only 30% of organizations believe they’re getting through to their enterprise buyers. Convincing executives and decision-makers doesn’t have to be difficult, but it has to be deliberate. Here are 5 tips for engaging your enterprise audience.
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6 Ways to Create Readable, Relevant, Revitalized White Papers
An executive audience relies on well-researched white papers to guide their buying decision.
Download the guide to learn 6 ways to ensure your long-form content isn’t a big waste of their time.
How a Content Audit Can Help You Close More Deals, Faster
A content audit helps you identify what you have, what you need, and if you’ve covered every stage of the buying cycle.
Download the guide to find out why this often-overlooked exercise can help you convert leads and get organized at the same time.
Bragging Rights: Creating Case Studies That Captivate and Convert
Case studies are an effective way to showcase current clients, while attracting new ones.
Download the guide to learn how to make yours stand out with proper planning, skillful story-telling, and a strong distribution strategy.
7 Strategies for Creating Landing Pages that Convert
Landing pages have one job: converting leads – with catchy copy, a sleek design, and a clear call to action.
Download the guide to learn how to create landing pages that do what they’re supposed to do.
Best Practices for Infographics that Stand Out
Infographics can be a powerful tool to engage prospects and customers, but only if they’re done well.
Download the guide to learn what separates a great infographic from a forgettable one.
Roll Out the Red Carpet: How to Maximize Video ROI
Video is a smart choice for almost any content strategy. It’s versatile, accessible, viral, and has universal appeal.
Download the guide to learn how to create videos for all stages of the funnel and 10 ways to make sure they perform.