If you’re among the top five producers of B2B case studies, like Microsoft and GE, your answer will range from 1,500-2,500+. That’s a lot of customer stories – which obviously requires a lot of customers. For everyone else, the latest data shows the average is 17.
You may have that many, or even more, case studies on file right now. That’s a great start. But how well are they working for your business? Are they up to date, professionally written and tailored to different prospects’ needs?
Buyers look to case studies more than any other type of content because they want to hear from real customers who found solutions to challenges similar to their own. But creating case studies that convert sophisticated, self-educated prospects requires a lot more than throwing a testimonial into a sales pitch.
It requires careful planning (such as choosing which customers to showcase), skillful storytelling (like using plenty of customer quotes) and a strong distribution strategy.
Learn more
To find out more about the best way to put your existing customers in the spotlight while capturing the attention of new ones, check out Bragging Rights: Creating Case Studies That Captivate and Convert »
