What prospects see and read immediately after they click on an offer matters. A lot. Landing pages are usually at the apex of your content strategy, and they have a single objective: to convert.
These relatively small pages have a big task, and they need to get it done quickly. Visitors should be able to answer three key questions within just a few seconds:
» What are you offering?
» Why are you offering it?
» Why is it valuable to me?
Creating a landing page that passes this “blink test” starts with the headline. It shouldn’t be too flippant, but it can’t be boring. Simply get to the point using the same words your visitors clicked in the CTA.
As for the copy, keep it short and clear. And don’t forget about images – relevant, well-placed photos or graphics can reinforce the strength of your offer. If you have the time and budget, adding a high-quality, professionally produced video can increase conversions by more than 80%. But keep the design uncluttered, with directional cues pointing toward the all-important form and button.
Learn more
To turn visitors into leads, landing pages need to earn their trust. There are simple ways to reassure prospects, and they’re included – along with much more – in 7 Strategies for Creating Landing Pages that Convert »
