Think about all the time and money your organization spends creating content for your marketing campaigns. Now think about this: over 60% of content created by B2B companies is never used. Ouch.
Do you know how many assets are sitting idle, how many are in play and – most important – how many are actually performing well? If not, you’re not alone.
Taking stock of your current and planned content is a crucial starting point for a successful content marketing strategy. And with a seasoned agency at the helm providing objectivity and expertise, a content audit is an easy process that can save you money.
Today’s buyers are independent and empowered. They expect easy access to well-crafted, purposeful online content (the average buyer reviews about 10 assets) matched to their educational needs throughout the buying cycle. Is your content up to the job?
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A content audit determines whether your organization has every stage of the buying cycle covered, and tells you exactly what’s working, what’s not, and why. Still not convinced a content audit is worth it? Check out 5 Ways a Content Audit Can Help You Close More Deals, Faster »
